Be your way is the new slogan for Burger King, and to go with it, the rainbow wrapped “Proud Whopper”. This special whopper will be sold at a single San Francisco store for a limited time. The wrapper features the classic gay pride rainbow along with the phrase “we are all the same inside” on the inside of the wrapper. It is interesting to me that a prominent burger chain would decide to chime in on this debate in such a public manner. But this move certainly answers some questions about previous ad campaigns.